Marketing automation allows marketing and sales departments to manage all prospect interactions and create, deploy, and manage online marketing campaigns — all from one central platform.
A marketing automation system is an on-demand solution that increases sales and maximizes efficiency for companies with complex sales cycles. Data is seamlessly passed from each marketing vehicle to a CRM system, allowing a marketer to track and analyze all touch points with prospects from the moment of lead generation to the close of the sale. The solution can also significantly improve efficiency by automating many marketing and sales tasks currently performed manually.