If you’re sold on the benefits of marketing automation, but questioning whether or not your business is ready to implement, your answer is simple: don’t wait.
Leading research analysts at SiriusDecisions predict that the adoption of marketing automation will increase by 50 percent by the year 2015 meaning that, in all likelihood, one or more of your competitors will be leveraging this powerful tool within the next year. Don’t get left behind! Let’s take a look at some common reasons that businesses delay implementing marketing automation, and why these scenarios are actually the perfect time to implement.
If you’re just getting the hang of a new CRM and think you need a solid grasp on this system before implementing another, think again. Many platforms actually integrate natively with leading CRM solutions, and allow users to seamlessly pass information from one platform to the other. If you can understand how the two complement one another and learn to use these two systems together, you can begin forming good habits right from the start and simplify the learning process.
Marketing automation is all about measuring success and making improvements, so don’t use a lack of content as an excuse for delaying implementation. Start with some basic content, figure out what works and what doesn’t, and create more effective content — instead of wasting valuable time building out a library of content that may or may not be what your prospects are looking for.
Good news: this is actually a great time to implement marketing automation. Build landing pages and forms that match the look of your brand right in your marketing automation platform, and feed captured lead data directly into prospect profiles. Manage all your marketing materials in one solution, and track all activity when your new website goes live.