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Get Started with Distributed Marketing
Distributed Marketing from Salesforce - Salesforce.com
Distributed Marketing refers to the process of national-to-local marketing for brands that sell their products or services through networks of local partners.
Distributed Marketing — also referred to as channel marketing — involves both digital marketing technology and traditional marketing (radio, TV, newspaper, outdoor advertising and direct mail) with customized local marketing campaigns and assets that deliver co-branded messaging to local markets.
It’s really important to understand that, historically, distributed organizations only focused on recruiting and enabling agents, franchise owners, members, partners, and so forth, to sell on the brand’s behalf. Then they let the channel go and operate using their own tools, creating their own content, and using their own resources — typically this means the channel is operating in a silo.